In determining 40 of the best integrated approaches of the last year, we undertook a Call for Entries – reaching out to more than 50 of the world’s best marketers and their agencies. To be fair and transparent, this process was totally free, and entrants could submit as many as they wanted.

We were overwhelmed with the response we received – more than 200 entries from six continents, involving thousands of individual agency relationships – Integration is clearly an important topic.

We established a Consistent Scoring criteria and reviewed every single submission against four key areas:

  • Proven on top brands: We weighed more heavily work done for complicated brands from the world’s top 100.
  • Proven on creativity: Motivating consumers in this new age requires breakthrough thinking. Award winning work was more highly weighted.
  • Proven on process: Integration across stakeholders is never easy. Submissions had to explain specifically what made their process unique and what made it work.
  • Proven results: Nothing speaks louder than improving brand equity, or better still, the cash register.