In determining 40 of the best integrated approaches of the last year, we undertook a Call for Entries – reaching out to more than 50 of the world’s best marketers and their agencies. To be fair and transparent, this process was totally free, and entrants could submit as many as they wanted.
We were overwhelmed with the response we received – more than 200 entries from six continents, involving thousands of individual agency relationships – Integration is clearly an important topic.
We established a Consistent Scoring criteria and reviewed every single submission against four key areas: