Author Archives: Apps Dev

Experience the power of a bookbook

Company – IKEA Agencies – Bartle Bogle Hegarty, OMD Singapore, PHD Malaysia, Kindling Digital, Sparkline, L&L Market(s) – Singapore & Malaysia Timing – September to October 2014 IKEA and their agency team nudged consumers to reengage with a good old print catalogue with a carefully timed spoof of the iPhone 6 launch. BACKGROUND The IKEA…

Dom Takes Your Order

Company – Domino’s Pizza Agencies – CP+B, Nuance Communications Market(s) – US Timing – October 6, 2014 – February 1, 2015 Domino’s set out to create “Dom”: the first-ever automated voice ordering capability for pizza. BACKGROUND More and more, companies are creating automated technologies to interact with their customers. Automation facilitates efficiency for the company…

CVS Health: Cigarettes Out, Health In

Company – CVS Health Agencies – BBDO, The Marketing Arm Market(s) – US Timing – September 3 – December 31, 2014 CVS Health’s massive Cigarettes Out, Health In campaign not only positioned the company as a health-focused, innovative brand, but also inspired millions with #OneGoodReason to live tobacco free. BACKGROUND To demonstrate its purpose of…

Coca Cola’s Rainbow for the Rainbow Nation

Company – Coca Cola Agencies – FCB Johannesburg (lead), Eclipse PR, C3 PR, The Media Shop, Offlimits, Graffiti Media Group Market(s) – South Africa Timing – April 8 – 13, 2014 (plus main installation through January 2015) Coca-Cola celebrated 20 years of democracy in South Africa with a real rainbow installation: an homage both to…

Chivas Creates a Crowd Crew

Company – Chivas Agencies – Geometry Global, Ogilvy PR, Social@Ogilvy, Mindshare, RedWorks Market(s) – Hong Kong Timing – October 2013 – January 2014 Chivas taps grassroots cinematic talent to create a campaign that showcases the unique allure of Hong Kong — as well as the Chivas brand. BACKGROUND The whisky category in Hong Kong was…

Bud Light is Up for Whatever

Company – Bud Light Agencies – Energy BBDO, BBDO New York, Mosaic, Fusion, Vayner Media, AKQA, Weber Shandwick Market(s) – USA Timing – September 2014 Bud Light and its team of agencies brought the ultimate millennial experience to life: #UpForWhatever became an epic 3-day weekend — “Whatever, USA” — summer holiday. BACKGROUND Bud Light had…

Assassin’s Creed Unity

Company – Ubisoft Agencies – Sid Lee Paris, Iconoclast, Blur Market(s) – Timing – July – October 2014 Ubisoft delivered a new user experience by creating a platform for customizing game “hero” avatars — and voting for your favorites. BACKGROUND The campaign for Assassin’s Creed Unity set out to reach “next generation” standards of gaming…

Amway “OSUSOWAKE” Corporate Reputation Campaign

Company – Amway Japan Agencies – McCann Erickson, MediaBrands, Lowe Profero, Momentum Market(s) – Japan Timing – November 2014 – Current Amway takes a multi-media approach to shift local brand perception in Japan. BACKGROUND Despite sustained growth in their second largest market, Amway remained closely associated with its multi-level marketing model, which was viewed with…

Adidas Ode to the City

Company – ADIDAS Agencies – Carat Russia, Posterscope Russia Market(s) – Russia (St. Petersburg & Moscow) Timing – August 15, 2014 – October 22, 2014 For the launch of the adidas Originals AZ Flux, adidas and their team tapped local artistic talent to promote themselves — in an “Ode to the City” — using the…

#SPCSunday

Company – SPC Ardmona Agencies – Leo Burnett Melbourne Market(s) – Australia Timing – February 6 – 13, 2014 How one simple hashtag grew into a national movement to save a beloved home-grown brand: SPC. BACKGROUND In the face of cheap imports flooding the market, SPC, Australia’s oldest fruit processing company, was under serious threat.…